About us
Pay It Forward Marketing Cooperative
Pay It Forward Marketing Cooperative (PIFMC) is a member-owned and member- driven primary cooperative dedicated to empowering entrepreneurs, small business owners, professionals, and community members. It provides sustainable livelihood opportunities, cooperative marketing support, and a Points-Based Rewards System that strengthens patronage, inclusivity, and growth. PIFMC integrates marketing and distribution services, cooperative financial programs, training and development, and digital solutions. By leveraging cooperative values of mutual help, accountability, transparency, and community empowerment, it aims to build a resilient business ecosystem where members prosper collectively.
Core Objectives
Economic Empowerment: Establish a sustainable cooperative enterprise that promotes fair, ethical, and inclusive marketing practices.
Livelihood Creation: Provide shared marketing channels, cooperative programs, and events that generate income for members.
Rewards & Loyalty: Implement the Unity Rewards System to increase patronage, encourage referrals, and create value-added incentives.
Capacity-Building: Deliver continuous education, training, and mentoring on entrepreneurship, financial literacy, cooperative values, and personal growth.
Community Impact: Mobilize resources for financial inclusion, community development projects, and social responsibility.
Our Board of Directors
Fiscal year 2025 - 2026
Meet Our Board of Directors
The passionate minds behind Pay it Forward
Leonora Garcia
Chairman of the Board
A hardworking and adaptable professional with over a decade of experience in administration, compliance, marketing, and operations across cooperatives and corporate settings, currently pursuing a Business Administration degree and exploring forex trading.
Richard Deotoy
Vice-Chairman of the Board & Education Committee Chair
A seasoned professional with 22 years of experience in the MLM industry, consistently recognized as a top earner and results-driven leader. Skilled workshop and personal development facilitator, motivator, and trainer with a strong track record of inspiring individuals and teams to achieve peak performance.
Edwin Dasa
Director
Dynamic leader with 21 years of experience in the MLM industry, recognized for consistent excellence in leadership, training, and motivation. A proven Top 1 Earner and Ambassador Awardee at One Opti Lifestyle International Company (2024), with a strong reputation for empowering teams and driving success. Honored as a PG1st Global Company Top 1 Earner, consistently setting performance benchmarks and inspiring others to achieve their highest potential.
Janice Nofuente
Director
CEO and President of Service Economy Applications Inc., was awarded Outstanding Young Entrepreneur in the Service Category at the ISOYEA 2022 during the 48th Philippine Business Conference and Expo at the Manila Hotel. She leads the company’s flagship innovation, FILIPAY, an Automatic Fare Collection System used nationwide, along with FILIPWORKS and FILIPCOIN, pioneering digital solutions for the transportation sector in the Philippines.
Mark David Fong
Director
Entrepreneur | Businessman | Multi-Industry Leader
Over 30 years of experience in building, scaling, and advising businesses across diverse sectors. Skilled in strategy, growth, and innovation, with a proven record of creating opportunities and driving long-term success.
Rowena Balboa
Director
Currently serving as Operations Manager and Business Development Executive at Danyal Construction Heavy Equipment Trading and Managing Partner at SurflineBrand PH. Recognized for excellence in leadership and entrepreneurship, honored with the Southern Tagalog Excellent in Leadership Award, the Outstanding Business Leader and CEO of the Year 2024, and the Rising Filipino Awards – Rising Businesswoman of the Year 2024. A dynamic leader with a proven track record in business growth, innovation, and team empowerment.
Ptr. Robert Cinco
Director
Minister | People Builder | Community Advocate
Pastor Robert Cinco is a dedicated servant-leader committed to ministry, people empowerment, and community development. With a heart for service and transformation, he strives to nurture spiritual growth, build strong relationships, and inspire others to live with purpose and faith. His passion for people and community continues to drive meaningful change and lasting impact wherever he serves.